Brad Schwartz's Wall Has 14 Blank Post-It Notes That Hold the Key to The CW's Future

BY: Shikha Yadav

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Making The CW profitable for the first time ever is the only task facing new CW Entertainment CEO Brad Schwartz.

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as new parent firm Nexstar told Wall Street, and do so by 2025.

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Schwartz told IndieWire on Wednesday, the day his position was revealed, that he "hopes to beat" the deadline.

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It won't be simple, according to Schwartz, whose formal start date is November 7.

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He said that several components, including "a lot" of revenue, are already in place.

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from digital and ad sales. "We're not starting from scratch entirely.

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Schwartz's work has focused on turnarounds, launches, and

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Pop TV, formerly known as the TV Guide Network, brought us

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